DO MORE.
ART DIRECTION + DESIGN
AIRBORNE
What is it?
Do More with Airborne is a commercial campaign featuring Kelly Rowland, highlighting her multifaceted roles as a mother, performer, and writer. The campaign emphasizes how Airborne's 8-in-1 immune support formula helps her maintain her health, enabling her to excel in all aspects of her busy life.
What DID I DO?
I provided art direction across all facets of the campaign, including the commercial, 3D demo, key visuals, and social media posts. I led an on-set photoshoot during the commercial shoot and directed a 3D animation vendor to create the product demo.
HOW DID I DO IT?
By leveraging Kelly Rowland's star power and emphasizing the importance of health, we brought to life the concept of the Rowland family reunion. I collaborated closely with the team to highlight the product's key components as Kelly's support system, enabling her to "do it all." Through meticulous planning and coordination, I ensured that the photoshoot captured authentic moments, and I guided the 3D animation vendor to produce a demo that effectively showcased the product's benefits.