María Fernanda Useche Villalobos Ramírez Galvis is an art director who believes design should make people feel something—whether it’s the excitement of seeing your culture represented or a deeper appreciation for the world around them.

She writes her full name to honor her ancestors, just as she hopes her work gives recognition to the communities that inspire it. Born in Colombia, raised in Miami, and shaped by design, she brings a love for color, rhythm, and storytelling into everything she creates.

She helps shape ideas, collaborates across teams, and finds ways to push brands toward bolder creative choices—whether refining a concept, supporting a shoot, or building identities that stand out. It might just lead to award-winning work—like a podcast that redefined beauty standards.

Outside of work, she runs Raíces Berracas (Brave Roots), a passion project branding nonprofits—from those aiding immigrant families to organizations focused on ocean conservation. It’s also where she explores her artistry, leading to collaborations with Anthropologie and Moleskine. Because the best creative work isn’t just seen—it makes an impact.