art director, designer, artist, daughter, immigrant, Brooklyn resident, Miami-raised, Colombian-born creative.

MARÍA FERNANDA
USECHE VILLALOBOS
RAMÍREZ GALVIS

A wide range,
but never a dull palette.

YO VOY WHERE THE CULTURE IS.

1. sounds grande

A high-energy reggaeton-inspired music video for the New York Lottery’s GRANDE ticket, celebrating Latin culture, big dreams, and the thrill of winning.

2. the beauty of...

A visual podcast for Ulta Beauty that challenged traditional beauty standards, sparking bold conversations through design, storytelling, and a set inspired by limitless perspectives.

3. DO MORE

A vibrant campaign featuring Kelly Rowland, showcasing how Airborne supports her unstoppable lifestyle—brought to life through dynamic storytelling, a family reunion, and bold 3D visuals.

4. 21 days of beauty

A bold, high-energy campaign for Ulta Beauty’s 21 Days of Beauty, evolving the brand’s visual language with dynamic, eye-catching spots that keep the seasonal sale fresh and exciting.

5. mi gente

A bold and unified brand identity for MI GENTE, McCann New York’s Latinx ERG, designed to celebrate culture, resilience, and the journeys that shape our community.

6. WORLD OCEAN CELEBRATION

A bold and adaptable identity for World Ocean Celebration, inspired by the depth of our oceans and built to support years of conservation, activism, and community engagement.